The strategy emphasizes that business entities should touch on those areas in the industry which are untapped or not discovered by any other company yet. In contrast, a company who has something quite unique and uncommon to offer usually leads to the uncontested market space where its competitions can never reach and ultimately, competitors become irrelevant. It can never get to that place where its competitors are unreachable. How Southwest Airlines differentiated their Strategy through Strategy Canvasīlue Ocean Strategy implies that a company competing in a crowded market is always vulnerable to pitfalls and on-and-off situations.
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